Collaboration between marketing and sales (whether that’s internal sales teams, advisors, franchisees, resellers, or agents) is integral to the success of a social selling program, and in our recent webinar, experts from LinkedIn and Hootsuite discussed how these two departments can

La vente sociale (« Social Selling ») consiste à trouver et se connecter à ses prospects via un média social en vue d’augmenter ses ventes. Aberdeen Group précise qu’il s’agit notamment d’offrir du contenu en vue de développer des relations

Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report. In fact, social media and print advertising ranked the lowest on a list

Every week, I meet lots of businesses and salespeople who want to improve their sales performance using social media. I appreciate how hard it is to know exactly which steps to take. There’s a lot of hype around sales and

What do people engage with? When should you post? I’ve found that posting images and videos gets more engagement than straight text. I’ve also found that text that speaks to a controversy or includes news-you-can-use is more successful. I’ve also

Is your pipeline full? It should be. There are 255 people born every minute, so you could have over 1,275 new leads by the time you finish this blog. The problem is qualifying them adequately. If you want to become

Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when,

  Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest,

Social Selling Ref: Jamie Shanks, August 25, 2015 Social Selling is an element within Digital Selling. I like to define it as “meeting the buyer where the buyer is already conducting due diligence – which is online.” This definition looks at Social Selling

Le social selling, nouvelle norme dans un monde connecté Réf: Publié le 27/05/2015 par Kévin SCOTT Les médias sociaux et Internet ont eu un impact considérable sur notre façon de consommer et de partager l’information ; ils ont également transformé