La Vente Sociale en 4 étapes gagnantes (« Social Selling »)
La vente sociale (« Social Selling ») consiste à trouver et se connecter à ses prospects via un média social en vue d’augmenter ses ventes. Aberdeen Group précise qu’il s’agit notamment d’offrir du contenu en vue de développer des relations d’affaires et d’influencer positivement les décisions d’achat. Les retombées de la vente sociale sont explicites […]
The truth about social media marketing for lead generation
Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report. In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and […]
How to Harvest the Benefits of Mindful Sales and Social Selling
Every week, I meet lots of businesses and salespeople who want to improve their sales performance using social media. I appreciate how hard it is to know exactly which steps to take. There’s a lot of hype around sales and social selling but I can tell you this: when you’re mindful in your approach, things […]
What Are the Best Times to Post on Social Media?
What do people engage with? When should you post? I’ve found that posting images and videos gets more engagement than straight text. I’ve also found that text that speaks to a controversy or includes news-you-can-use is more successful. I’ve also found that if I post too many times in a single day, engagement starts to […]
12 Sure-Fire Ways To Find New Prospects On LinkedIn
Is your pipeline full? It should be. There are 255 people born every minute, so you could have over 1,275 new leads by the time you finish this blog. The problem is qualifying them adequately. If you want to become a Social Selling rock star, you’ve got to qualify as you search. In the days […]
Shaping Up Brand Strategy with Social CRM
Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when, and how these changes are going to take place. Sales, marketing, and customer service are […]
Social Selling: What The Heck Is It, And Why You Should Care?
Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. (Source: Wikipedia) Note within the first 8 […]
Digital Selling vs. Social Selling: What’s the Difference?
Social Selling Ref: Jamie Shanks, August 25, 2015 Social Selling is an element within Digital Selling. I like to define it as “meeting the buyer where the buyer is already conducting due diligence – which is online.” This definition looks at Social Selling from the buyer’s perspective. Buyers use Social Selling by working within their peer-to-peer networks, and […]
Social Selling, un impératif en 2015
Le social selling, nouvelle norme dans un monde connecté Réf: Publié le 27/05/2015 par Kévin SCOTT Les médias sociaux et Internet ont eu un impact considérable sur notre façon de consommer et de partager l’information ; ils ont également transformé notre façon de prendre des décisions, depuis la sélection de divertissements sur Netflix, au choix […]
Social Selling en France
Social Selling : les commerciaux et le Big Data Ref: Par Fabienne Bouchut le 25 mai 2015 La croissance vertigineuse des données à disposition sur le web, le Big Data, fournit un terrain de jeu positif pour les commerciaux et leurs directions qui peuvent les exploiter pour faire évoluer leurs méthodes d’approche des clients et […]